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Comscore Campaign Ratings Extended Demographics by Publisher

A multi-national pharmaceutical client seeks to identify the channels most effective at reaching high-income households.
3% - e-Studies/CCR-Validates-Delivery-Across-All-Screens-Against-Audience-Cohorts-Beyond-Traditional-Demographics

El nuevo mas alla en medicion digital

El pasado día 16 de abril de 2024 el equipo de Comscore España acudimos a la cita de Conectados, el evento más tecnológico de Marketing Directo que reúne a destacados profesionales del marketing. Un encuentro en el que compartimos las tendencias, avances...
14% - ights/Blog/El-nuevo-mas-alla-en-medicion-digital

Comscore at the 19th Annual Needham Technology Media and Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
9% - ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference

Comscore To Announce First Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2024 on Tuesday, May 7th at...
13% - ights/Press-Releases/2024/4/Comscore-To-Announce-First-Quarter-2024-Financial-Results

Comscore Social Brand Survey Lift

Comscore Social Brand Lift studies showcase a publisher’s value by proving a 96% boost in partner brand interest as a direct result of the campaign.​
4% - e-Studies/Comscore-Social-Brand-Survey-Lift

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
5% - ights/Blog/March-Madness-Across-Screens-2024-Recap

Comscore's 2024 State of Digital Commerce Report

Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
9% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
6% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
3% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

IA TikTok Gaming y mas

Entre los temas que más interés suscitaron, destacamos nuestros datos sobre IA, el auge de TikTok, la industria del gaming, los principales players del e-commerce y el fenómeno “Barbenheimer”. A continuación, os compartimos unos Key Takeaways sobre estas...
8% - ights/Blog/IA-TikTok-Gaming-y-mas