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Comscore Expands Long-Term Local Currency Partnership with Gray Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement....
4% - ights/Press-Releases/2024/12/Comscore-Expands-Long-Term-Local-Currency-Partnership-with-Gray-Media

Perfil de los Espectadores de Connected TV en Colombia

Comscore, tras su estudio de investigación de mercado anual, identificó la penetración de los espectadores de Connected TV en Latinoamérica y Colombia, resumiendo el perfil de estos espectadores en cuanto a sus preferencias de contenido y percepción hacia...
4% - ights/Infographics/Perfil-de-los-Espectadores-de-Connected-TV-en-Colombia

Wimbledon 2023 La victoria de Alcaraz inaugura una nueva era en el tenis y las redes sociales se disparan

Social media engagement for Wimbledon-related content from brands, publishers, and influencers around the world reached more than 159 million actions - a 113% increase over 2022.
4% - ights/Blog/Wimbledon-2023-Alcaraz-wins-to-usher-in-a-new-era-with-social-media-a-key-player

Evening The Score With Comscore CEO Bill Livek

Making the case for big data sets, Comscore’s push to be used as a currency during next year’s upfronts
4% - ights/Videos/Interview/Evening-The-Score-With-Comscore-CEO-Bill-Livek

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
4% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition​

A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
4% - fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition

Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service

A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
4% - fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service

ID-Free Predictive Audiences Triples Reach Against Gen Z​

In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
4% - fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z

Comscore UX Journey

Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
4% - fts/Case-Study-Drafts/Comscore-UX-Journey

Comscore Credit Card Servicing

Comscore Credit Card Servicing & Rewards Benchmarker helped a credit card issuers to gain competitive insights and identify opportunities to drive further engagement.
4% - fts/Case-Study-Drafts/Comscore-Credit-Card-Servicing