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Descubre las Tendencias del Consumidor Digital en Perú

Comscore comparte un completo reporte sobre cómo navega el consumidor digital en México. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre otros....
4% - ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-Digital-en-Peru

Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
4% - ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH

Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
4% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
4% - ights/Blog/The-Rise-of-AI-Tools

The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
4% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

World Series 2022 is a Home Run Across Screens

Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users spending 15 million hours on the site.
4% - ights/Blog/World-Series-2022-is-a-Home-Run-Across-Screens

comScore Chairman Gian Fulgoni comments on the latest advertising data

comScore Chairman Gian Fulgoni comments on the latest advertising data.
4% - ights/Videos/Interview/comScore-Chairman-Gian-Fulgoni-comments-on-the-latest-advertising-data

Gian Fulgoni shares findings on Facebook advertising effectiveness on CNBC

comScore Chairman and Co-founder Gian Fulgoni shares findings on Facebook advertising effectiveness
4% - ights/Videos/Interview/Gian-Fulgoni-shares-findings-on-Facebook-advertising-effectiveness-on-CNBC

Real challenge for TV is audiences being split

Gian Fulgoni, comScore Executive Chairman, discusses digital ad spending and the threat to traditional television content.
4% - ights/Videos/Interview/Gian-Fulgoni-discuses-digital-ad-spending-and-the-threat-to-traditional-television-content

Four out of five millennials use Snapchat

Four out of five millennials use Snapchat
4% - ights/Videos/Interview/Four-out-of-five-millennials-use-Snapchat