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Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
2% - ducts/Advertising/Market-Level-Campaign-Measurement

Azar y estrategia el panorama de las apuestas en linea

Comscore resume cómo se desenvuelve el ecosistema de apuestas en línea en Estados Unidos y la región latinoamericana. Una categoría que incluye casinos online, loterías, juegos de azar y apuestas deportivas, entre otros.
3% - ights/Infographics/Azar-y-estrategia-el-panorama-de-las-apuestas-en-linea

3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
8% - ights/Blog/3-Ways-Political-Advertisers-Can-Win-With-CTV-in-2024

Comscore and Nexstar Reach Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become...
2% - ights/Press-Releases/2024/1/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Golden Globes Oscars and More Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned social media, as well as performance on linear television...
5% - ights/Blog/Golden-Globes-Oscars-and-More-Reaching-your-Audience

Infografico Retrospectiva Insights 2023

Com 132.5 milhões de pessoas conectadas, a população digital brasileira, trouxe números de destaque: são 337 bilhões de minutos consumidos mensalmente em Social Media, 297% no aumento do consumo de Gambling desde 2019, 37 bilhões de consumo em minutos...
3% - ights/Infographics/Infografico-Retrospectiva-Insights-2023

Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
7% - ights/Blog/Insights-AI-Generativa-writing-editing-designing

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
7% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

DEIBA


3% - fts/DEIBA

2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
5% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Programmatic-Report