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A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in Malaysia.
4% - ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks-malaysia

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
4% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Comscore CEO Bill Livek Announces Intention to Retire

Comscore announced today that following an extraordinary career over four decades in media measurement, Chief Executive Officer and Executive Vice Chairman Bill Livek has announced his intention to retire as CEO and transition to non-executive Vice Chairman...
3% - ights/Press-Releases/2022/2/Comscore-CEO-Bill-Livek-Announces-Intention-to-Retire

Getting Started With Privacy and Regulation

The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regulation.
3% - ights/Blog/Getting-Started-With-Privacy-and-Regulation

A Business Finance Revolution

The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
3% - ights/Blog/A-Business-Finance-Revolution

Anzu Partners With Comscore’s Flagship Cross-Platform Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising...
3% - ights/Press-Releases/2024/6/Anzu-Partners-With-Comscore-s-Flagship-Cross-Platform-Solution

Los datos en redes sociales detras del debut de Messi en el Inter Miami

Comscore Social, powered by Shareablee, presenta un breve resumen del alcance del club Inter Miami en redes sociales, destacando el crecimiento en engagement y seguidores que experimentó tras el anuncio de la llegada de Messi.
3% - ights/Infographics/Los-datos-en-redes-sociales-detras-del-debut-de-Messi-en-el-Inter-Miami

Medios y Social Media aliados en tiempos de Coronavirus

Hace dos semanas que el mundo entero está en vilo por una sola palabra: Coronavirus. La agenda de los medios de comunicación, las conversaciones familiares, los hábitos cotidianos y los planes a futuro se ven condicionados por la evolución de una pandemia...
3% - ights/Blog/Medios-y-Social-Media-aliados-en-tiempos-de-Coronavirus

Are You Watching What's On?

Today 89 million people in the U.S. will watch 1.2 billion videos online. Cross Platform consumers are are more than twice as likely than TV-only viewers to use Social Networking to discover new programs.
3% - ights/Videos/Presentation/Are-You-Watching-What-is-On

Gian Fulgoni Tallies the Cyber Monday Scorecard

Chairman and co-founder Gian Fulgoni explains on CNBC Squawk Box how this spending compares to other big shopping days, and what it could mean for the rest of the season.
3% - ights/Videos/Interview/Gian-Fulgoni-Tallies-the-Cyber-Monday-Scorecard