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World Series 2022 is a Home Run Across Screens

Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users spending 15 million hours on the site.
4% - ights/Blog/World-Series-2022-is-a-Home-Run-Across-Screens

Taylor Swifts Midnights Takes Social by Storm

Taylor Swift recently broke several streaming and sales records with the release of Midnights. But how has she performed on social media?
4% - ights/Blog/Taylor-Swifts-Midnights-Takes-Social-by-Storm

Comscore to Announce Third Quarter 2022 Financial Results

Comscore, Inc. (Nasdaq: SCOR) today announced that it plans to hold a conference call on Tuesday, November 8th at 5:00 p.m. ET to discuss its financial results for the third quarter ended September 30, 2022.
2% - ights/Press-Releases/2022/10/Comscore-to-Announce-Third-Quarter-2022-Financial-Results

Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting to Drive Awareness of Political Candidate

Channel Factory used Comscore’s cookie-free Predictive Audiences to help a political candidate drive awareness through YouTube.
3% - e-Studies/Comscore-Predictive-Audiences-and-Channel-Factory-Use-Cookieless-Targeting-to-Drive-Awareness-of-Political-Candidate

Análise de desempenho do seu Instagram Reels

Visto que os Reels do Instagram representam 20% do tempo que as pessoas passam no Instagram e 45% dos seus usuários engajam com o conteúdo Reels pelo menos uma vez por semana, não é surpresa que o aumento do conteúdo de vídeo em formato curto continue...
3% - ights/Blog/Analise-de-desempenho-do-seu-Instagram-Reels

Cinema e Social Media

Nesta análise, coletamos dados de performance no cinema e nas redes sociais no Brasil,usando as ferramentas Movies Comscore (International Box Office Essentials) - (de Janeiro de 2019 a Setembro de 2022) e Shareablee (de Janeiro a Setembro de 2022).
2% - ights/Blog/Cinema-e-Social-Media

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
4% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Amusement-Park-Brand

Video Tips de Total Digital

En esta serie de videos conozca más sobre el análisis social y digital así como sobre la construcción de reportes custodiados para una mejor visualización de su información.
4% - ights/Videos/Products/Video-Tips-de-Total-Digital

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Comscore, Inc. today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
1% - ights/Press-Releases/2022/9/Fox-Television-Stations-and-Comscore-Partner-to-Transact-on-Advanced-Audiences-in-Local-TV

Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
4% - ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH