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Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
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Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
3% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
3% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises

A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
3% - ights/Blog/A-Travel-Portal-Renaissance

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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comScore Executive Video Briefing The Power of Like

Mike Rich provides highlights from The Power of Like, a joint whitepaper from comScore and Facebook that examines the impacts of social marketing messages for brand advertisers.
3% - ights/Videos/Presentation/comScore-Executive-Video-Briefing-The-Power-of-Like

2010 Presidential Election Helps Boost Online Activity in Brazil

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on key trends in Brazilian Internet usage in 2010. The study found that this year’s presidential election and second round run-off caused online traffic to...
3% - ights/Press-Releases/2011/2/2010-Presidential-Election-Helps-Boost-Online-Activity-in-Brazil

comScore-Releases-2013-France-Digital-Future-in-Focus-Report


3% - ights/Press-Releases/2013/3/comScore-Releases-2013-France-Digital-Future-in-Focus-Report

Why Marketers Need to Know About Advanced Currencies

Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
3% - ights/Videos/Interview/Why-Marketers-Need-to-Know-About-Advanced-Currencies

Comscore Autumn Summit

Over forty attendees from advertisers, agencies and publishers came together at The Soho Hotel to hear more about Comscore’s vision for 2020 and beyond, as well as listening to exclusive presentations about recent research and hearing from a host of guest...
3% - ights/Videos/Presentation/Comscore-Autumn-Summit