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Comscore tip #4 de 5: Custom Entities

Descubra qué es una Custom Entity y aprenda a analizar las entidades customizadas en reportes de MyMetrix
4% - ights/Videos/Products/Comscore-tip-4-de-5-Custom-Entities

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
1% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

Comscore Reports Employment Inducement Grant under Nasdaq Listing Rules

Comscore reported an employment inducement grant made to Jon Carpenter, who joined the company as Chief Financial Officer on November 29, 2021.
4% - ights/Press-Releases/2021/12/Comscore-Reports-Employment-Inducement-Grant-under-Nasdaq-Listing-Rules

Comscore tip #3 de 5: Rank Sitios Afines

En este video, analizaremos un reporte para entender los medios más afines a un target en específico o combinado y, así, comprender el perfilamiento de los medios por un segmento en especial.
4% - ights/Videos/Products/Comscore-tip-3-de-5-Rank-Sitios-Afines

Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels

With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic....
2% - ights/Blog/Prevalent-during-the-height-of-the-pandemic-are-alternative-accommodations-continuing-to-encroach-on-traditional-hotels

Branded Content, de publicidad artesanal a publicidad optimizada

La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
4% - ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada

Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
4% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand

Comscore tip #2 de 5: Cambio Media Trend

Aprenda a visualizar en MyMetrix el cambio porcentual de cualquier métrica de un sitio, propiedad o entidad.
4% - ights/Videos/Products/Comscore-tip-2-de-5-Cambio-Media-Trend

Comscore tip #1 de 5: Sitios versus Categoría Media Trend

¿Sabías que MyMetrix permite a los sitios evaluar el rendimiento de sus métricas, no tan solo contra sus principales competidores sino también contra categorías de contenido completas? Aquí te enseñamos cómo hacerlo.
4% - ights/Videos/Products/Comscore-tip-1-de-5-Sitios-versus-Categoria-Media-Trend

Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
2% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada