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As More Electric Vehicles Hit The Market Interest Accelerates

Consumers have more choice than ever for alternative fuel vehicles. Automakers have steadily introduced new alternative fuel vehicles, further sparking awareness and interest in these segments. Improved infrastructure, greater affordability, support from...
3% - ights/Blog/As-More-Electric-Vehicles-Hit-The-Market-Interest-Accelerates

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
4% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
3% - ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns

Comscore tip #5 de 5: Edad mediana y edad promedio

A veces las marcas requieren encontrar sitios que tengan ciertas características, por ejemplo que la mayoría de la audiencia tenga cierta edad.
4% - ights/Videos/Products/Comscore-tip-5-de-5-Edad-mediana-y-edad-promedio

Comscore tip #4 de 5: Medición de engagement

Conozca cómo medir el engagement a través de las métricas que te proporciona MyMetrix de Comscore.
4% - ights/Videos/Products/Comscore-tip-4-de-5-Medicion-de-engagement

Future of Media Measurement Q&A with Bill Livek

Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.
5% - ights/Videos/Interview/Future-of-Media-Measurement-Q-A-with-Bill-Livek

Comscore tip #3 de 5: Perfilamiento de sitios

Existe en MyMetrix una funcionalidad que te puede ayudar a filtrar un segmento de un grupo etario específico.
4% - ights/Videos/Products/Comscore-tip-3-de-5-Perfilamiento-de-sitios

Comscore tip #2 de 5: Orden avanzado de métricas

Generalmente los reportes de Comscore tienen un orden descendente predeterminado pero, ¿sabías que podemos reordenar las métricas o las columnas de acuerdo a las necesitades que tengamos?
4% - ights/Videos/Products/Comscore-tip-2-de-5-Orden-avanzado-de-metricas

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
3% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand

Comscore tip #1 de 5: Recomendación de medios

Existe una funcionalidad en MyMetrix poco conocida y utilizada que te pude ayudar a mejorar los insights que sacas de la plataforma. Esta funcionalidad provee recomendaciones basadas en actividad de otros usuarios de MyMetrix. Te invitamos a explorar...
4% - ights/Videos/Products/Comscore-tip-1-de-5-Recomendaciun-de-medios