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Duoc UC y la profesionalización de la industria publicitaria

La Escuela de Comunicación del prestigioso instituto profesional chileno Duoc UC logró potenciar la integración laboral de sus estudiantes al capacitarlos de manera anticipada en herramientas de análisis digital que garantizaran un mejor desempeño profesional.
4% - ights/Blog/Duoc-UC-y-la-profesionalizacion-de-la-industria-publicitaria

Comscore Teams with Experian InfoSum and LiveRamp

With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while also incorporating their own...
1% - ights/Press-Releases/2021/7/Comscore-Teams-with-Experian-InfoSum-and-LiveRamp

Audiencias Predictivas en los entornos cookieless en pre-bid

Las audiencias predictivas son la primera solución de segmentación de audiencia sin cookies de la industria. Cookieless es uno de los Trending topics de este año en la industria publicitaria y no es para menos. Todo a lo que estamos acostumbrados desde...
1% - ights/Blog/Audiencias-Predictivas-en-los-entornos-cookieless-en-pre-bid

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
1% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America

Data Transfers and Standard Contractual Clauses Update

On 7 June 2021, the European Commission published long awaited modernized standard contractual clauses (“SCCs”) under the General Data Protection Regulation (“GDPR”) for data transfers.
1% - ights/Blog/Data-Transfers-and-Standard-Contractual-Clauses-Update

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
1% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Movie theater comeback?

This Memorial Day weekend grossed $100 million, the biggest weekend for the movie theater box office since the pandemic shutdown last March.
4% - ights/Videos/Interview/Movie-theater-comeback

Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

Comscore today announced it has signed a renewal agreement with Minute Media for the use of Comscore’s granular digital audience measurement solutions.
2% - ights/Press-Releases/2021/6/Comscore-Signs-Multi-Year-Deal-with-Minute-Media-for-Digital-Audience-Measurement

Laura Fitzpatrick to Speak at TV + Sports Summit

Comscore announced that Laura Fitzpatrick, Senior Vice President, National Services, will be speaking at the TV + Sports Summit on June 10, 2021 at 4:25pm ET.
2% - ights/Press-Releases/2021/5/Laura-Fitzpatrick-to-Speak-at-TV-Sports-Summit

Cómo Comscore ayuda a El Heraldo de México a alcanzar sus objetivos estratégicos

El Heraldo de México, un periódico fundado en 1965 que tuvo su lanzamiento digital en 2018, buscaba trabajar en el fortalecimiento de la marca para comenzar a llegar a posiciones de liderazgo y diferenciarse de los diferentes medios regionales o estatales.
4% - ights/Blog/Como-Comscore-ayuda-a-El-Heraldo-de-Mexico