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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
10% - ights/Blog/ID-Free-Impressions-are-the-New-Normal

La celebracion del ano de la serpiente en las redes sociales

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.
10% - ights/Infographics/Social-Media-Celebrates-the-Year-of-the-Snake

Fast Facts Social Media Celebrates the Year of the Snake

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.
10% - ights/Infographics/Fast-Facts-Social-Media-Celebrates-the-Year-of-the-Snake

Comscore lanza Cinequest

Comscore (NASDAQ: SCOR), líder global en medición y análisis de taquilla, anuncia el lanzamiento de Cinequest, un innovador servicio de encuestas diseñado para proporcionar información sin precedentes sobre la composición demográfica y el comportamiento...
4% - ights/Press-Releases/2025/2/Comscore-lanza-Cinequest

Insights desde Mercado Ads Studio

En el marco de Advertising Week 2024 LATAM, Iván Marchant, VP de Comscore para Latinoamérica, participó en una conversación destacada con Diego Barrazas, host del popular podcast DEMENTES, en Mercado Ads Studio, una cabina de streaming de la plataforma.
7% - ights/Blog/Insights-desde-Mercado-Ads-Studio

Comscore Appoints Industry Change-Maker Frank Friedman

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
3% - fts/Comscore-Appoints-Industry-Change-Maker-Frank-Friedman

Comscore Appoints Industry Change-Maker Frank Friedman

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
3% - ights/Press-Releases/2025/1/Comscore-Appoints-Industry-Change-Maker-Frank-Friedman

Spectrum Reach Empowered Media and Business Planning Through Comscore TV Data

New Teeth Now, a high-end dental implant business in Tampa, FL, sought Spectrum Reach's local expertise to create a strong media strategy and inform their business strategy.
4% - fts/Case-Study-Drafts/Spectrum-Reach-Empowered-Media-and-Business-Planning-Through-Comscore-TV-Data

CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
7% - uest/other/2025/CES-Highlights-Test

Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows...
10% - ights/Press-Releases/2025/1/Proximic-by-Comscore-Releases-2025-State-of-Programmatic-Report