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Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social
Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social
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fts/Case-StudiesX/Johnson-s-Baby-Grows-Impressions-and-Fan-Base-with-New-Moms-on-Social
Shopping goes mobile
Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses the channel shift in retail this year.
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ights/Videos/Interview/Shopping-goes-mobile-Mobile-shopping-spiked-60-percent-this-year
Mobile shopping up 50%-60% season-to-date
Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses spending this year, and the impact social networking sites have on shopping trends.
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ights/Videos/Interview/Mobile-shopping-up-50-60-percent-season-to-date
How Millennials Are Leading the Mobile Consumption in Brazil
How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average...
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ights/Infographics/How-Millennials-Are-Leading-the-Mobile-Consumption-in-Brazil
Wal-Mart online dwarfed by king Amazon
Heading into the holiday shopping crush, there's really no comparison between Amazon and Wal-Mart when it comes to vying for shopper dollars on the Internet, said Gian Fulgoni, Executive Chairman & Co-Founder of comScore
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ights/Videos/Interview/Wal-Mart-online-dwarfed-by-king-Amazon
comScore's read on Black Friday
Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses growing online sales, and traffic in stores this Black Friday weekend on CNBC.
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ights/Videos/Interview/comScores-read-on-Black-Friday
Mobile Millennials in Canada
Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
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ights/Infographics/Mobile-Millennials-in-Canada
THIS could boost ad spending
THIS could boost ad spending, Gian Fulgoni on millennial TV consumption. Gian Fulgoni explains that total time spent watching television hasn't declined but fragmented into different formats and platforms.
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ights/Videos/Interview/THIS-could-boost-ad-spending
Mobile is now more engaging than desktop in Canada
As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
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ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada
Millennial habits
A new report from comScore confirms millennials are heavy digital and social users and Facebook is the mobile king. Gian Fulgoni, Executive Chairman & Co-Founder of comScore talks through the details on CNBC.
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ights/Videos/Interview/Millennial-habits
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