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Comscore presentó los hallazgos clave de su estudio 2024 sobre Connected TV en América Latina

Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, presentó los resultados de su estudio 2024 sobre Connected TV (CTV), OTT y Addressable Advertising en América Latina. Este análisis...
7% - ights/Press-Releases/2024/12/Comscore-presento-los-hallazgos-clave-de-su-estudio-2024-sobre-Connected-TV-en-America-Latina

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
4% - ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office

Golden horse awards

各路華語電影好手聚集在 2024 金馬頒獎典禮上，也在社群媒體上引起了廣泛的討論
70% - ights/Infographics/Golden-horse-awards

Black Friday 2024: Análises do engajamento nas Redes Sociais

Quais as marcas se destacaram nas redes sociais durante a Black Friday 2024 no Brasil? Explore insights que podem ajudar na compreensão de estratégias bem-sucedidas e no comportamento dos consumidores online.
8% - ights/Infographics/Black-Friday-2024-Analise-do-Engajamento-e-Tendencias-nas-Redes-Sociais

Predictive Audiences: the incremental reach you’ve been missing​

A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
5% - fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing

Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service

A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
4% - fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service

Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand​

A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
5% - fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand

Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition​

A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
4% - fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition

ID-Free Predictive Audiences Triples Reach Against Gen Z​

In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
4% - fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
1% - ights/Blog/Comscore-TV-Personification