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The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
15% - ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World

What Potential Does Pinterest Have as an Advertising Platform

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And...
15% - ights/Blog/What-Potential-Does-Pinterest-Have-as-an-Advertising-Platform

comScore Announces Launch of MMX Multi-Platform in Italy

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of MMX® Multi-Platform in Italy, the next generation of digital audience measurement and media planning.
15% - ights/Press-Releases/2014/11/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Italy

comScore Reports 175 Billion in Desktop E-Commerce Spending in First 23 Days of November to Kick Off 2014 US Holiday Season

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 23 days of the November-December 2014 holiday season. For the holiday season-to-date, $17.5 billion has been spent...
15% - ights/Press-Releases/2014/11/comScore-Reports-175-Billion-in-Desktop-E-Commerce-Spending-in-First-23-Days-of-November-to-Kick-Off-2014-US-Holiday-Season

comScore Releases January 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in January 2015. Google Sites ranked...
15% - ights/Rankings/comScore-Releases-January-2015-US-Desktop-Online-Video-Rankings

comScore Introduces Mobile Metrix in the UK to Measure Total Mobile Audience Behaviour

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market.ps and mobile browsing.
15% - ights/Press-Releases/2015/2/comScore-Introduces-Mobile-Metrix-in-the-UK-to-Measure-Total-Mobile-Audience-Behaviour

Blasting News selects comScore to protect advertisers from invalid traffic

Blasting News, one of the largest global social news publishers, today announced that they have selected comScore validated Campaign Essentials™ (vCE®) to identify and remove fraudulent traffic in order to give Blasting News clients increased confidence...
15% - ights/Press-Releases/2017/2/Blasting-News-selects-comScore-to-protect-advertisers-from-invalid-traffic

comScore Announces UK Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the UK launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where...
15% - ights/Press-Releases/2017/2/comScore-Announces-UK-Launch-of-Video-Metrix-Multi-Platform

Advances in comScores vCE Campaign Measurement Service Aim to Increase

comScore today announced key milestones in the advancement of its holistic multi-platform advertising measurement offering, validated Campaign Essentials™ (vCE®). The enhancements include sophisticated fraud prevention, new industry accreditations, expanded...
15% - ights/Press-Releases/2017/2/Advances-in-comScores-vCE-Campaign-Measurement-Service-Aim-to-Increase

comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement

comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
15% - ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement