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A Retrospective View of 50 Years of Advertising Research

This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives...
15% - ights/Blog/A-Retrospective-View-of-50-Years-of-Advertising-Research

In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper Sites

In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.
15% - ights/Infographics/In-the-UK-More-Than-Half-of-Ad-Exposed-Unique-Visitors-Saw-Ads-on-Newspaper-Sites

7 of 10 Indian Web Users Watch Online Video in a Month

comScore today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video...
46% - ights/Press-Releases/2011/3/7-of-10-Indian-Web-Users-Watch-Online-Video-in-a-Month

Canadas Online Audience Regional Breakout

The Ontario region made up the majority of Canada's online audience in Q4 2010 with 38 percent, followed by Quebec with 24 percent. The smallest region was the Atlantic with 7 percent of the online audience.
93% - ights/Infographics/Canadas-Online-Audience-Regional-Breakout

comScore Reports January 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2011. The study...
33% - ights/Press-Releases/2011/3/comScore-Reports-January-2011-US-Mobile-Subscriber-Market-Share

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted...
46% - ights/Press-Releases/2011/3/Emerging-Auto-Insurance-and-Aggregator-Sites-Attracting-Meaningful-Share-of-Online-Auto-Insurance-Market

Online Banking on the Rise in Southeast Asia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest results from a study of Internet usage in Southeast Asia. The report found that an increasing number of consumers across the region turned to online banking...
15% - ights/Press-Releases/2011/3/Online-Banking-on-the-Rise-in-Southeast-Asia

Social Networking Accounts for 1 of Every 4 Minutes Spent Online in Argentina and Chile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of the most popular online activities in Chile and Argentina. The study found that in both markets, Social Networking now accounts for more than...
15% - ights/Press-Releases/2011/3/Social-Networking-Accounts-for-1-of-Every-4-Minutes-Spent-Online-in-Argentina-and-Chile

Android Takes Lead in US Smartphone Market

In January 2011, Google Android accounted for 31.2% of the U.S. smartphone market, capturing the #1 spot in the rankings for the first time as the platform climbed from just 7.1% share a year ago. RIM followed with 30.4% to secure the #2 position, while...
15% - ights/Infographics/Android-Takes-Lead-in-US-Smartphone-Market

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the...
56% - ights/Press-Releases/2011/3/Physicians-Most-Likely-to-Reach-Health-Related-Content-through-Natural-Search-and-Direct-Navigation