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Football Fans are in Mid Season Form in Minneapolis St Paul MN

It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
15% - ights/Blog/Football-Fans-are-in-Mid-Season-Form-in-Minneapolis-St-Paul-MN

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
15% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

2023 Year in Review - INDIA Edition

Gain a comprehensive understanding of the metrics and trends of 2023 in the INDIAN digital and social media landscapes to develop successful strategies in 2024.
15% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-INDIA-Edition

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
15% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence

La Banque en Ligne en Europe

In March 2018, 91% of EU5 digital population accessed some form of financial site or app. Online banking - a subset of online finance - was used by 70% of the EU5 digital population. Compared with some other industries, the banking sector is successfully...
15% - ights/Presentations-and-Whitepapers/2018/Online-Banking-in-Europe

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
15% - ights/Blog/Growing-Big-Game-Audiences-in-2024

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
15% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
15% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

The iOS Opportunity

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reach iOS devices due to Apple’s strict privacy measures,...
15% - ights/Blog/The-iOS-Opportunity

Comscore Unveils Key Insights in 2024 State of Gaming Report

Comscore (NASDAQ: SCOR), a global trusted partner for planning, transacting, and evaluating media across platforms, today released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers,...
15% - ights/Press-Releases/2024/7/Comscore-Unveils-Key-Insights-in-2024-State-of-Gaming-Report