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Amazon and eBay Drive Heavy App Usage While Multi-Channel Retailers Rely on Mobile Web

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year,...
15% - ights/Infographics/Amazon-and-eBay-Drive-Heavy-App-Usage-While-Multi-Channel-Retailers-Rely-on-Mobile-Web

Local Media Entities Are Particularly Popular in Scotland

The popularity of local versus national media is a question that we often get asked at comScore. The below comparison of selected news brands shows that when focusing on internet users living in North East or Central Scotland, the reach of leading local...
15% - ights/Infographics/location_20989

Zalando Has Grown 40 Percent in Germany Over The Past Two Years

There were 48.6 million Germans who visited a retail site in September 2013 via PC or laptop, that’s 84 percent of the total internet population. In the run up to the festive season, we looked at the two year growth of the top retail sites in Germany,...
15% - ights/Infographics/location_20945

Juegos Olimpicos Instagram se lleva la medalla de oro en engagement en Río 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for...
15% - ights/Infographics/Olympics-Instagram-takes-gold-medal-for-engagement-in-Rio-2016

L'enigma delle app: rappresentano il 90% del tempo trascorso su mobile, ma è una lotta conquistare nuovi utenti

In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population to 89%, with EMEA now accounting for a third of this audience. More insights can be found on the 2016 Global Future...
15% - ights/Infographics/The-App-Conundrum-90-percent-of-mobile-time-but-a-battle-for-new-users

Behind the Scenes: A multi-platform perspective on Italy’s Digital Audience

Global trends such as the growth of mobile platforms have created new digital time, and distributed audiences across devices. Understanding nuances of each platform and important synergies between them are key to making the most of consumers’ shift to...
15% - ights/Infographics/Behind-the-Scenes-A-multi-platform-perspective-on-Italy-s-Digital-Audience

Traumziel Search Engines fuer Deutsche Werbetreibende der Reisebranche


15% - ights/Infographics/Search-engines-are-dream-destinations-for-German-travel-advertisers

Over a Third of US Smartphone Owners Download At Least One App Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s...
15% - ights/Infographics/Over-a-Third-of-US-Smartphone-Owners-Download-At-Least-One-App-Per-Month

Online Video Trends in Germany PC and Mobile

In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile...
15% - ights/Infographics/Online-Video-Trends-in-Germany-PC-and-Mobile

3 digital categories to watch at the start of 2017

In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers. 61% of the German online audience visited travel sites, 44% health sites and 30% career services and development,...
15% - ights/Infographics/3-digital-categories-to-watch-at-the-start-of-2017