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Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
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Comscore Receives Prestigious BEST Award from Association for Talent Development

Comscore is proud to announce that it has been named a 2021 winner of the Association for Talent Development’s (ATD) BEST Award. Comscore is among 71 organizations from around the globe to receive the award this year.
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Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
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La banca digital ya vive su nueva normalidad

Todavía no se conoce el alcance de los cambios que surgieron y continúan sucediéndose a raíz de la pandemia, pero lo que sí está claro es que algunos comportamientos empiezan a consolidarse como parte de este nuevo tiempo
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Duoc UC y la profesionalización de la industria publicitaria

La Escuela de Comunicación del prestigioso instituto profesional chileno Duoc UC logró potenciar la integración laboral de sus estudiantes al capacitarlos de manera anticipada en herramientas de análisis digital que garantizaran un mejor desempeño profesional.
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El amor en tiempos de internet Buscando relaciones serias o no en las aplicaciones de citas

Existen aplicaciones de citas para casi cualquier interés o gusto, en Comscore podemos ver y analizar las audiencias de muchas de ellas. Se estima que en España hay en torno a 14 millones de solteros y es un dato que crece año a año. Un total de 2.368.000...
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El balotaje despierta el interés de los peruanos por la politica

Las elecciones generales del Perú ocuparon gran parte de la agenda mediática nacional de los últimos meses. Desde el inicio formal de la campaña en abril de 2021 hasta la asunción de Pedro Castillo el 28 de julio de 2021, el interés y la cobertura mediática...
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Comscore Snapshots Travel in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at travel trends in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot also covers websites and mobile apps...
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Comscore Reports Second Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2021.
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Measuring for the Future of Media, Today

Multi-screen streaming represents one of the biggest technological changes in a generation; trying to measure this shifting media landscape in 2021 with the same approach we used when there were only a handful of television networks is as futile as it...
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