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Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
15% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

Comscore Reports TV Viewing Engagement for Week Ending April 11 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 11, 2021.
80% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-11-2021

Comscore Snapshots: lifestyle media in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan.
15% - ights/Blog/Comscore-Snapshots-lifestyle-media-in-the-Asia-Pacific-region

Comscore Reports TV Viewing Engagement for Week Ending April 4 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021.
55% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-4-2021

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
33% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Comscore Reports TV Viewing Engagement for Week Ending March 21 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
55% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-21-2021

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
33% - ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently

TV Viewing Engagement for Week Ending March 14 2021

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.
62% - ights/Press-Releases/2021/3/TV-Viewing-Engagement-for-Week-Ending-March-14-2021

Comscore Announces New Agreement with Fort Myers Broadcasting Company

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Fort Myers Broadcasting Company with Comscore’s industry-leading local TV measurement currency across...
40% - ights/Press-Releases/2021/3/Comscore-Announces-New-Agreement-with-Fort-Myers-Broadcasting-Company

Comscore Reports TV Viewing Engagement for Week Ending March 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.
98% - ights/Press-Releases/2021/3/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-7-2021