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Planning For Life After The Pandemic

As consumers across Europe have had to re-engineer their daily routines due to the pandemic, we have clearly seen the effects of Coronavirus on online visitation. Some categories have shown high growth in engagement, while others have dropped significantly....
12% - ights/Blog/Planning-For-Life-After-The-Pandemic

Balancing Legal and Privacy Protections with Business Needs in the Age of CCPA and GDPR

We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touch-points for social engagers to interact with brands has never been higher.
25% - ights/Presentations-and-Whitepapers/2020/Balancing-Legal-and-Privacy-Protections-with-Business-Needs-in-the-Age-of-CCPA-and-GDPR

Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
16% - ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC

Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
14% - ights/Blog/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic-in-Canada

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
14% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
20% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
25% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation

US TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.
25% - ights/Blog/US-TV-Viewing-Is-Increasing-During-Coronavirus-Pandemic

Consumption of social networks in Brazil during the Coronavirus pandemic

À medida que a crise mundial do Coronavírus cresce, os consumidores estão fazendo mudanças na maneira como interagem com o conteúdo nas redes sociais. Reunimos aqui algumas das mudanças na tendência de consumo e o impacto nas marcas presentes nas redes.
37% - ights/Blog/Consumption-of-social-networks-in-Brazil-during-the-Coronavirus-pandemic

Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
20% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts