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The Rise of Digital Omnivores

As people become increasingly connected through the use of these devices, we are witnessing the transformation of consumers into digital omnivores able to engage seamlessly with a steady stream of digital content across different platforms.
14% - ights/Blog/The-Rise-of-Digital-Omnivores

AT&T Drives Most Internet Traffic for U.S. Businesses in September 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of Internet Service Provider (ISP) market share within businesses across the United States. Among its findings, the study showed AT&T leading the U.S. business...
45% - ights/Press-Releases/2011/11/AT-T-Drives-Most-Internet-Traffic-for-U.S.-Businesses-in-September-2011

comScore Releases Overview of European Internet Usage in September 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights...
14% - ights/Press-Releases/2011/11/comScore-Releases-Overview-of-European-Internet-Usage-in-September-2011

comScore Releases October 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries...
25% - ights/Press-Releases/2011/11/comScore-Releases-October-2011-US-Search-Engine-Rankings

comScore Introduces Segment Metrix 2.0 for Advanced Audience Segmentation Capabilities

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Segment Metrix 2.0™, the next generation of comScore’s audience segmentation tool providing actionable insights into the online behaviors of Internet...
9% - ights/Press-Releases/2011/11/comScore-Introduces-Segment-Metrix-2.0-for-Advanced-Audience-Segmentation-Capabilities

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
14% - ights/Blog/Brand-Loyalty-Eroding-As-Consumers-Economic-Pressures-Increase

Brew Feature Phone Users Show High Level of Engagement

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity.
45% - ights/Infographics/Brew-Feature-Phone-Users-Show-High-Level-of-Engagement

European Engagement on Entertainment Sites Grows 10 Percent in the Past Year

comScore, Inc. today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under...
12% - ights/Press-Releases/2011/10/European-Engagement-on-Entertainment-Sites-Grows-10-Percent-in-the-Past-Year

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform...
27% - ights/Press-Releases/2011/10/Smartphones-and-Tablets-Drive-Nearly-7-Percent-of-Total-U.S.-Digital-Traffic

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.  In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end...
45% - ights/Infographics/Nearly-7-Percent-of-U.S.-Digital-Traffic-Consumed-Away-from-Computers