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comScore to Address Key Industry Topics at dmexco 2015

comScore leaders to speak about NHT, programmatic advertising and video analytics at Europe’s leading digital marketing exhibition & conference in Cologne
14% - ights/Press-Releases/2015/9/comScore-to-Address-Key-Industry-Topics-at-dmexco-2015

comScore Reports May 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer...
14% - ights/Rankings/comScore-Reports-May-2015-US-Smartphone-Subscriber-Market-Share

comScore Reports July 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer...
14% - ights/Rankings/comScore-Reports-July-2015-US-Smartphone-Subscriber-Market-Share

To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
14% - ights/Blog/To-What-Do-I-Owe-This-Success-Optimizing-TV-Ad-Campaigns-to-Drive-Automotive-Sales

Veteran Information Technology Innovator Amir Yazdani Joins Comscore

Comscore today announced that it has appointed Amir Yazdani as Strategic Adviser to the CEO. Mr. Yazdani, the original visionary and chief architect of Comscore’s Television and Movies measurement platforms, will join the leadership team to champion the...
14% - ights/Press-Releases/2020/1/Veteran-Information-Technology-Innovator-Amir-Yazdani-Joins-Comscore

Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement

More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...
14% - ights/Press-Releases/2019/8/Comscore-Continues-to-Gain-Momentum-and-Market-Share-in-Local-Markets-Signaling-Broader-Shift-in-TV-Measurement

Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
14% - ights/Blog/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic-in-Canada

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
14% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

comScore Reports August 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer...
14% - ights/Press-Releases/2013/10/comScore-Reports-August-2013-US-Smartphone-Subscriber-Market-Share

comScore Reports December 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while...
14% - ights/Rankings/comScore-Reports-December-2015-US-Smartphone-Subscriber-Market-Share