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Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success

Helzberg and Wpromote unlock cost savings and higher performance with Proximic by Comscore’s ID-Free segments.
72% - e-Studies/Proximic-s-ID-Free-Predictive-Audiences-Fuel-Helzberg-s-Holiday-Success

Spectrum Reach Empowered Media and Business Planning Through Comscore TV Data

New Teeth Now, a high-end dental implant business in Tampa, FL, sought Spectrum Reach's local expertise to create a strong media strategy and inform their business strategy.
69% - fts/Case-Study-Drafts/Spectrum-Reach-Empowered-Media-and-Business-Planning-Through-Comscore-TV-Data

Regional Law Firm

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively...
53% - fts/Case-Study-Drafts/Regional-Law-Firm

Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data

Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
53% - fts/Case-Study-Drafts/Spectrum-Reach-Built-Trust-in-Campaign-Reporting-Utilizing-Comscore-TV-Data

Predictive Audiences: the incremental reach you’ve been missing​

A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
96% - fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing

Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service

A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
90% - fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service

Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand​

A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
96% - fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand

Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition​

A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
90% - fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition

ID-Free Predictive Audiences Triples Reach Against Gen Z​

In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
90% - fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
97% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2