Search for "天眼查1" returned 2482 matches

Attributing Brand Advertising Effectiveness

Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measure the impact of branding advertising) rely on overly...
36% - ights/Infographics/Attributing-Brand-Advertising-Effectiveness

comScore Study Reveals Declining Percent of US Consumers Buying the Brand They Want Most

Today, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011. In a survey conducted...
36% - ights/Infographics/comScore-Study-Reveals-Declining-Percent-of-US-Consumers-Buying-the-Brand-They-Want-Most

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and...
36% - ights/Infographics/location_13201

Consumers Comparison Shop Using a Variety of Channels

comScore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. One of the questions in the 2011 survey sought to find how technology is enabling shoppers’ price-seeking behavior....
36% - ights/Infographics/Consumers-Comparison-Shop-Using-a-Variety-of-Channels

UK Online Audience Increasingly Exposed to Video Ads

In the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. The number of people watching content videos online had a relatively steady growth rate of 4 percent...
36% - ights/Infographics/UK-Online-Audience-Increasingly-Exposed-to-Video-Ads

Male Viewers Spend Twice as Much Time Consuming Online Video in Spain

In Spain, 20.7 million viewers watched 158 online videos, accounting for an average of 18.3 hours per viewer during September 2011. When looking at the age split, the 15-24 year olds are the heaviest viewers, watching an average of 22.2 hours of online...
36% - ights/Infographics/Male-Viewers-Spend-Twice-as-Much-Time-Consuming-Online-Video-in-Spain

Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and...
36% - ights/Infographics/Two-Thirds-of-Tablet-Owners-Play-Games-on-Their-Device

Brew Feature Phone Users Show High Level of Engagement

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity.
36% - ights/Infographics/Brew-Feature-Phone-Users-Show-High-Level-of-Engagement

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.  In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end...
36% - ights/Infographics/Nearly-7-Percent-of-U.S.-Digital-Traffic-Consumed-Away-from-Computers

Tablets Drive Half of Non-Computer Traffic in Colombia

A look at how non-computer devices (which include mobile phones, tablets and other connected devices) are driving Internet consumption in selected Latin American markets found that tablets accounted for half of non-computer traffic in Colombia during...
36% - ights/Infographics/Tablets-Drive-Half-of-Non-Computer-Traffic-in-Colombia