title - Comscore, Inc.

Apps Drive Smartphone Engagement Browsing Wins on Tablets

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile...
36% - ights/Infographics/Apps-Drive-Smartphone-Engagement-Browsing-Wins-on-Tablets

How Much Does Engagement with Banking Sites Vary by Household Income?

The banking category was visited by 22 million Germans (38 percent reach) via a desktop PC or laptop during July 2013, nearly 30 percent of which had a household income of 75,000 and more. Those earning between 35,000 and 49,999 made up the second...
36% - ights/Infographics/How-Much-Does-Engagement-with-Banking-Sites-Vary-by-Household-Income

The Split of Time Across Devices Is Influenced by Content Category

We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen...
36% - ights/Infographics/The-Split-of-Time-Across-Devices-Is-Influenced-by-Content-Category

La presencia de las aerolíneas europeas en las redes sociales durante 2023

On social media, European Airlines reached new heights in 2023. In this infographic "European Airlines’ Social Media Presence in 2023" we overview social engagement trends, platform preferences, and the most effective content for posts used by leading...
36% - ights/Infographics/European-Airlines-social-media-presence-in-2023

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
36% - fts/Value-of-a-Digital-Ad-in-Cross-Media-World

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36% - fts/test-table

Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand

A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
36% - fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand

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