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SEO & Retail: Who Are the Top Performers and How Do You Become One?
The Search experts at comScore teamed up with Conductor, a leading provider of search engine optimization technology and services, for a special webinar that explores the search marketing challenges faced by online retailers. comScore sets the stage with...
24% -
ights/Presentations-and-Whitepapers/2010/SEO-Retail-Who-Are-the-Top-Performers-and-How-Do-You-Become-One
Media Metrix 360: Unified Digital Measurement for Asia-Pacific
During this session, Pat Pellegrini, (VP of International Research) and Kalyan Lanka (Senior Product Manager) provide details about the Unified Digital Measurement approach, explain its benefits, and outline what you should expect with future releases...
18% -
ights/Presentations-and-Whitepapers/2010/Unified-Digital-Measurement-for-Asia-Pac
The Power of Plan Metrix: Using Plan Metrix and comScore Data for Powerful Media Planning
During this webinar, comScore’s Product Specialist, John Triggs, shows you how to conduct powerful audience analyses with data that connects consumer’s attitudes and lifestyle with their online behavior.
23% -
ights/Presentations-and-Whitepapers/2010/The-Power-of-Plan-Metrix
From Keywords to Content: Extend the Power of Search Branding
Showcasing the latest research data, comScore demonstrates the impact that search engine marketing has on online branding, while Vibrant presents current examples of marketers who leverage in-text advertising solutions to extend the reach of their keyword...
18% -
ights/Presentations-and-Whitepapers/2010/From-Keywords-to-Content-Extend-the-Power-of-Search-Branding
How Online Advertising Works: Whither the Click in Europe?
Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect...
15% -
ights/Presentations-and-Whitepapers/2010/How-Online-Advertising-Works-Whither-the-Click-in-Europe
The comScore Data Passport - First Half 2010
From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal.
7% -
ights/Presentations-and-Whitepapers/2010/The-comScore-Data-Passport-First-Half-2010
The Digital Consumer Will Shape the New Brave New World
In this presentation, Brent Lowe-Bernie takes a detailed look at the latest trends in digtial behaviour in the New Brave New World both internationally and domestically.
20% -
ights/Presentations-and-Whitepapers/2010/The-Digital-Consumer-Will-Shape-the-New-Brave-New-World
Store Promotion Strategies for a Digital World
The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition....
23% -
ights/Presentations-and-Whitepapers/2010/Store-Promotion-Strategies-for-a-Digital-World
The Online Health Insurance Landscape
Understanding consumer online shopping behavior and competitor online strategies has never been more important for health insurance companies looking to generate new leads, write new business, and steal market share from competitors, both in the individual...
23% -
ights/Presentations-and-Whitepapers/2010/The-Online-Health-Insurance-Landscape
GSMA Mobile Media Metrics Mobile World Congress Seminar
The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting in the UK in the beginning of February. This...
23% -
ights/Presentations-and-Whitepapers/2010/GSMA-Mobile-Media-Metrics-Mobile-World-Congress-Seminar
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