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Reaching Audiences in the Era of Fragmented Privacy Regulations
It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...7% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations
Fast Facts: Indian Premier League 2024
The Indian Premier League (IPL) season has just finished with a storming win for Knight Riders. We review the competition’s impact on social media.6% - ights/Infographics/Fast-Facts-Indian-Premier-League-2024
Extrayendo el valor de la informacion en el Turismo
El pasado 23 de mayo, asistimos al Congreso de Marketing Turístico Travel Update 2024 en el Golfo de Morrosquillo, Colombia. Este evento se ha consolidado como un espacio fundamental para la capacitación y el desarrollo profesional en la industria turística.5% - ights/Blog/Extrayendo-el-valor-de-la-informacion-en-el-Turismo
Comscores Advocacy and Political Solutions Yielding Client Success
As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...3% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success
Whos Watching Those Political Ads Anyway
It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...1% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway
Unlocking the future of Cross-Platform measurement
Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...5% - ights/Blog/Unlocking-the-future-of-Cross-Platform-measurement
Highlight numeri social: Eurovision Song Contest 2024
The 68th edition Eurovision Song Contest in the Malmö Arena, Sweden, where Switzerland with the song "The Code", performed by Nemo won.9% - ights/Infographics/Fast-Facts-2024-Eurovision-Song-Contest
Unlocking Potential at the Upfronts
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...6% - ights/Blog/Unlocking-Potential-at-the-Upfronts
The strategic leap to unlock India s total digital audience measurement
On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...3% - ights/Blog/The-strategic-leap-to-unlock-India-s-total-digital-audience-measurement
Comscore Reports First Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.4% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results