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comScore Releases Statement in Support of Federal Trade Commissions Consent Decree Regarding Proposed NielsenArbitron Merger

comScore (NASDAQ: SCOR), a leader in measuring the digital world, has reviewed the Federal Trade Commission’s recent consent decree regarding the proposed merger of Nielsen and Arbitron, and we are pleased that the FTC has taken steps to preserve fair...
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comScore Releases August 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad...
10% - ights/Press-Releases/2013/9/comScore-Releases-August-2013-U.S.-Online-Video-Rankings

vCE Charter Study Japan

To better understand the current state of online ad delivery in the Japan online advertising market, comScore conducted a charter study among 76 campaigns. The result showed the current picture of viewablility, brand - safety and the reach to the target...
8% - ights/Presentations-and-Whitepapers/2013/vCE-Charter-Study-Japan

Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns...
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Be On Selects comScore validated Campaign Essentials for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign...
8% - ights/Press-Releases/2013/9/Be-On-Selects-comScore-validated-Campaign-Essentials-for-Global-Campaign-Measurement

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of...
3% - ights/Blog/Measurement-in-the-Evolving-App-Environment

Mes Digital en Colombia

The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month.
5% - ights/Blog/A-Digital-Month-in-Colombia

Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market...
11% - ights/Blog/Mobile-Shopping-Trends-in-the-UK

5 Reasons to Start Using Direct View Today

comScore Digital Analytix® customers have access to Direct View – a quick, easy-to-use, data-driven view of their website performance, with metrics inline on their live site for up to a 28 day look-back window.
11% - ights/Blog/5-Reasons-to-Start-Using-Direct-View-Today