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Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
5% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

La presencia de las aerolíneas europeas en las redes sociales durante 2023

On social media, European Airlines reached new heights in 2023. In this infographic "European Airlines’ Social Media Presence in 2023" we overview social engagement trends, platform preferences, and the most effective content for posts used by leading...
8% - ights/Infographics/European-Airlines-social-media-presence-in-2023

Unlocking the Potential of Livestreaming

In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
10% - ights/Blog/Unlocking-the-Potential-of-Livestreaming

Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence...
8% - ights/Press-Releases/2024/1/Comscore-Announces-New-US-Patent-for-Livestream-Contextual-Intelligence-Technology

Diversity & Inclusion


5% - ut/Diversity-and-Inclusion

Comscore and Nexstar Reach Multi-Year Agreement

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip codes and then seamlessly integrating into and elevating...
7% - ights/Blog/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
4% - ducts/Advertising/Market-Level-Campaign-Measurement

3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
8% - ights/Blog/3-Ways-Political-Advertisers-Can-Win-With-CTV-in-2024

Comscore and Nexstar Reach Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become...
2% - ights/Press-Releases/2024/1/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
2% - ights/Blog/Insights-AI-Generativa-writing-editing-designing