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Casi la mitad de la audiencia europea de internet accede a webs de deportes

This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey...
2% - ights/Press-Releases/2012/4/Nearly-Half-of-European-Online-Audience-Visit-Sports-Sites

validated Campaign Essentials Webinar Germany

Peter Bernschneider discusses digital trends in Europe and Germany and shares key insights about the importance of ad validation in the digital world and how comScore's validated Campaign Essentials can help the media industry.
9% - ights/Presentations-and-Whitepapers/2012/validated-Campaign-Essentials-Webinar-Germany

Branded Pharmaceutical Websites Continue to Generate Highest Lifts

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
10% - ights/Press-Releases/2012/4/Branded-Pharmaceutical-Websites-Continue-to-Generate-Highest-Lifts

UKOM Appoints comScore as Official 2013 Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming...
12% - ights/Press-Releases/2012/4/UKOM-Appoints-comScore-as-Official-2013-Partner-for-UK-Online-Audience-Measurement

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness.
10% - ights/Presentations-and-Whitepapers/2012/The-Synergy-of-User-Generated-and-Professional-Video-Content

comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study...
4% - ights/Press-Releases/2012/4/comScore-Reports-February-2012-U.S.-Mobile-Subscriber-Market-Share

comScore Announces Availability of Online Audience Measurement Services for Thailand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online...
6% - ights/Press-Releases/2012/4/comScore-Announces-Availability-of-Online-Audience-Measurement-Services-for-Thailand

Optimizing News for Searchers, Search Engines & News Publishers

Keeping up on news search optimization is a daunting task for any news publisher or marketer. With the news business being so dynamic, it's hard enough keeping up on all of the latest news stories, let alone optimizing your search campaigns to capitalize...
2% - ights/Blog/Optimizing-News-for-Searchers-Search-Engines-News-Publishers

iPhones Have Significantly Higher Rates of Wi-Fi Utilization

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of mobile and Wi-Fi Internet usage on smartphones in the United States and United Kingdom. Based on census-level behavioral data from comScore Device Essentials,...
3% - ights/Press-Releases/2012/4/iPhones-Have-Significantly-Higher-Rates-of-Wi-Fi-Utilization

comScore Introduces Innovation to Validate Online Campaign Delivery in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
7% - ights/Press-Releases/2012/3/comScore-Introduces-Innovation-to-Validate-Online-Campaign-Delivery-in-the-UK