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Linda Abraham presents "Connected Europe" at DLD 2012

Linda Abraham, CMO & EVP, comScore, Inc. presents the results of "Connected Europe: How Smartphones and Tablets are Shifting Media Consumption".
10% - ights/Videos/Presentation/Linda-Abraham-presents-Connected-Europe-at-DLD-2012

Are Your CPG Brands Maximizing the Return on Your Digital Investment?

The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand...
9% - ights/Presentations-and-Whitepapers/2012/Are-Your-CPG-Brands-Maximizing-the-Return-on-Your-Digital-Investment

Accenture comScore and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In Store Purchase Behavior

A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand...
6% - ights/Press-Releases/2012/1/Accenture-comScore-and-dunnhumbyUSA-Study-Shows-Direct-Correlation-Between-CPG-Brand-Website-Usage-and-In-Store-Purchase-Behavior

How Connected Devices are Mobilising a New Revolution in Digital Consumption

Technology and design changed rapidly in the last few years. People use mobile phones more intense. Information technology and mobile communication is changing at an unprecedented rate.
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Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
7% - ights/Infographics/Mobile-Media-Usage-Sees-Strong-Growth-Across-EU5

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
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comScore Releases Report Next Generation Strategies for Advertising to Millennials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics...
13% - ights/Press-Releases/2012/1/comScore-Releases-Report-Next-Generation-Strategies-for-Advertising-to-Millennials

comScore Announces Date for Fourth Quarter and Full Year 2011 Financial Results

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2011 financial results before U.S. financial markets open on Tuesday, February 14, 2012. In conjunction with this...
6% - ights/Press-Releases/2012/1/comScore-Announces-Date-for-Fourth-Quarter-and-Full-Year-2011-Financial-Results

The Mobile Landscape in France and Europe

This presentation examines the state of Europe and France’s dynamique mobile networking landscape, providing insights into trends at a regional and local market level.
7% - ights/Presentations-and-Whitepapers/2012/The-Mobile-Landscape-in-France-and-Europe

Connected Europe: How Smartphones and Tablets are Shifting Media Consumption

As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their...
16% - ights/Presentations-and-Whitepapers/2012/Connected-Europe