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comScore Introduces Ad Metrix Social

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Social™, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into...
6% - ights/Press-Releases/2011/10/comScore-Introduces-Ad-Metrix-Social

comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising

comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps...
2% - ights/Blog/comScore-Introduces-Ad-Metrix-Social-for-Visibility-into-the-Social-Side-of-Display-Advertising

Major Advertising Effectiveness Research Project in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
8% - ights/Press-Releases/2011/10/Major-Advertising-Effectiveness-Research-Project-in-the-UK

comScore Reports August 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study...
4% - ights/Press-Releases/2011/10/comScore-Reports-August-2011-US-Mobile-Subscriber-Market-Share

We Know Who’s Watching You - Do You?

Since YouTube broke onto the scene and was acquired by Google in late 2006, we’ve been heralding every year as the “year of the video”. The video advertising landscape in the UK has grown from almost nothing in 2007 to a predicted £100m in 2011, showing...
9% - ights/Presentations-and-Whitepapers/2011/We-Know-Who-s-Watching-You-Do-you

comScore Releases August 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer....
9% - ights/Press-Releases/2011/9/comScore-Releases-August-2011-US-Online-Video-Rankings

In the UK 1 7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns...
17% - ights/Infographics/In-the-UK-1-7-Million-Mobile-Subscribers-Consumed-Automotive-Content-on-Mobile-Devices

comScore Releases Report The Rise of Social Networking in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights...
6% - ights/Press-Releases/2011/9/comScore-Releases-Report-The-Rise-of-Social-Networking-in-Latin-America

Is it Time for a Renaissance in Advertising?

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
19% - ights/Presentations-and-Whitepapers/2011/Is-it-Time-for-a-Renaissance-in-Advertising

Government Sites Reach 40 Percent of Americans but Lag Behind Overall Internet Growth

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of traffic to federal Government sites, which showed a decline over the past year despite attempts to make the government more digital-friendly. In July...
4% - ights/Press-Releases/2011/9/Government-Sites-Reach-40-Percent-of-Americans-but-Lag-Behind-Overall-Internet-Growth