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comScore Reports August 2010 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report...
6% - ights/Press-Releases/2010/10/comScore-Reports-August-2010-US-Mobile-Subscriber-Market-Share

comScore Announces Availability of Mobile-Optimized Tagging for Publishers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives...
7% - ights/Press-Releases/2010/10/comScore-Announces-Availability-of-Mobile-Optimized-Tagging-for-Publishers

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens). This...
3% - ights/Blog/comScore-Introduces-Mobile-Optimized-Tagging-for-Publishers

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital...
3% - ights/Press-Releases/2010/10/comScore-ARS-Research-Highlights-Importance-of-Advertising-Creative-in-Building-Brand-Sales

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
9% - ights/Press-Releases/2010/10/Smartphone-Subscribers-Now-Comprise-Majority-of-Mobile-Browser-and-Application-Users-in-U.S

comScore Releases August 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer....
8% - ights/Press-Releases/2010/9/comScore-Releases-August-2010-US-Online-Video-Rankings

Video Makes it Big on the Small Screen in Europe


2% - ights/Press-Releases/2010/9/Video-Makes-it-Big-on-the-Small-Screen-in-Europe

comScore Introduces Digital GRP Overnights in AdEffx Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning...
5% - ights/Press-Releases/2010/9/comScore-Introduces-Digital-GRP-Overnights-in-AdEffx-Campaign-Essentials

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which...
6% - ights/Press-Releases/2010/9/comScore-Study-with-ValueClick-Media-Shows-Ad-Retargeting-Generates-Strongest-Lift-Compared-to-Other-Targeting-Strategies

comScore Launches Mobile Measurement in Japan

comScore today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan. MobiLens offers insights into consumers’ mobile behaviors, user demographics and device capabilities, to provide a comprehensive picture...
7% - ights/Press-Releases/2010/9/comScore-Launches-Mobile-Measurement-in-Japan