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Comscore firma acuerdo multianual con Cinemex para proveer plataforma líder global en análisis de datos

Comscore Signs Multi-Year Deal with Cinemex to Provide Industry Leading Data Analytics Platform
2% - ights/Press-Releases/2019/10/Comscore-Signs-Multi-Year-Deal-with-Cinemex-to-Provide-Industry-Leading-Data-Analytics-Platform

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV-OTT Platform

Comscore and Premion, a division of TEGNA Inc. (NYSE: TGNA) and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, today announced that they have entered into an agreement for Comscore to be the measurement...
2% - ights/Press-Releases/2019/10/Comscore-Announces-Agreement-with-Premion-to-Provide-Measurement-for-Leading-CTV-OTT-Platform

Comscore Executive Carol Hinnant Promoted to Chief Revenue Officer

Comscore today announced Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will...
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The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
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GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
2% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Comscore Expands Partnership with Scripps to Full Television Station Group Deal

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a groupwide agreement with The E.W. Scripps Company (NASDAQ: SSP), one of the nation’s largest independent TV station owners, expanding its local...
2% - ights/Press-Releases/2018/12/Comscore-Expands-Partnership-with-Scripps-to-Full-Television-Station-Group-Deal

comScore Announces Availability of Audience Segments Through Oracle Data Cloud

comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after...
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Whats Old is New Again The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt to navigate the latest regulations, they are met by...
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Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
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What consumers in Europe do online during the lockdown

This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.
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