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Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV-OTT Platform
Comscore and Premion, a division of TEGNA Inc. (NYSE: TGNA) and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, today announced that they have entered into an agreement for Comscore to be the measurement...2% - ights/Press-Releases/2019/10/Comscore-Announces-Agreement-with-Premion-to-Provide-Measurement-for-Leading-CTV-OTT-Platform
Comscore Executive Carol Hinnant Promoted to Chief Revenue Officer
Comscore today announced Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will...2% - ights/Press-Releases/2020/1/Comscore-Executive-Carol-Hinnant-Promoted-to-Chief-Revenue-Officer
The Smart Speaker Frenzy and Why Its Happening
If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...2% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening
GSTV and Comscore Partner to Measure Cross-Platform Video Impact
GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...2% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact
Comscore Expands Partnership with Scripps to Full Television Station Group Deal
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a groupwide agreement with The E.W. Scripps Company (NASDAQ: SSP), one of the nation’s largest independent TV station owners, expanding its local...2% - ights/Press-Releases/2018/12/Comscore-Expands-Partnership-with-Scripps-to-Full-Television-Station-Group-Deal
comScore Announces Availability of Audience Segments Through Oracle Data Cloud
comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after...2% - ights/Press-Releases/2018/10/comScore-Announces-Availability-of-Audience-Segments-Through-Oracle-Data-Cloud
Whats Old is New Again The Renaissance of Contextual Targeting
For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt to navigate the latest regulations, they are met by...2% - ights/Blog/Whats-Old-is-New-Again-The-Renaissance-of-Contextual-Targeting
Understanding Media Consumption During the Coronavirus Pandemic in Canada
In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...2% - ights/Blog/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic-in-Canada
What consumers in Europe do online during the lockdown
This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.2% - ights/Blog/What-consumers-in-Europe-do-online-during-the-lockdown
Workforce is Tuning In to Local Newscasts During Self-Isolation
It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.2% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation