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Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
11% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

New Research shows Entertainment Banners Impact Box Office Revenues

MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, today released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior...
11% - ights/Press-Releases/2010/6/New-Research-shows-Entertainment-Banners-Impact-Box-Office-Revenues

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform...
11% - ights/Press-Releases/2011/10/Smartphones-and-Tablets-Drive-Nearly-7-Percent-of-Total-U.S.-Digital-Traffic

comScore Introduces Total Universe Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile...
11% - ights/Press-Releases/2011/4/comScore-Introduces-Total-Universe-Report

iPhone Users More Likely to Access Retail Content via Apps than Android Users

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using...
11% - ights/Infographics/iPhone-Users-More-Likely-to-Access-Retail-Content-via-Apps-than-Android-Users

Online Video Content on the Rise in the U.S.

Online Video Content has seen impressive growth in the past year, up 28 percent versus year ago to nearly 40 million videos viewed in September 2011.
11% - ights/Infographics/Online-Video-Content-on-the-Rise-in-the-US

comScore Announces the Beta Release of Mobile Metrix in the Netherlands

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets.
11% - ights/Press-Releases/2014/4/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-the-Netherlands

comScore Announces Canada Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when...
11% - ights/Press-Releases/2017/6/comScore-Announces-Canada-Launch-of-Video-Metrix-Multi-Platform

Online Videos Now Reach More Mature Audiences

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences
11% - ights/Press-Releases/2005/12/Online-Videos-Now-Reach-More-Mature-Audiences