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Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers.
11% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising

How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”
11% - ights/Blog/How-About-Citing-Some-Valid-and-Relevant-Research-About-the-Effectiveness-of-Online-Advertising-in-this-Debate

The Power of Like Europe: How Social Marketing Works for Retail Brands

The Power of Like Europe is based on a collaboration between comScore and Facebook and is a follow-up to the original Power of Like study conducted in the US in May 2011 and Power of Like 2, published in June 2012. The findings are largely based on data...
11% - ights/Presentations-and-Whitepapers/2012/The-Power-of-Like-Europe-How-Social-Marketing-Works-for-Retail-Brands

comScore to Present at Investor Conferences in May

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that it will participate in the following investor conferences in May 2013: • Magid Abraham, President and Chief Executive Officer, and Ken Tarpey, Chief...
11% - ights/Press-Releases/2013/5/comScore-to-Present-at-Investor-Conferences-in-May

Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market...
11% - ights/Blog/Mobile-Shopping-Trends-in-the-UK

comScore to Provide Company Update on Wednesday May 31

comScore today announced that it will provide a routine company update on its first quarter activities in a conference call on Wednesday, May 31 at 8:30 a.m. ET.
11% - ights/Press-Releases/2017/5/comScore-to-Provide-Company-Update-on-Wednesday-May-31

The State of the Digital Media Universe in Canada

As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to reach and engage with your audience. In this presentation, Bryan Segal delves into the state of the digital...
11% - ights/Presentations-and-Whitepapers/2009/The-State-of-the-Digital-Media-Universe-in-Canada

comScore Study Reveals Declining Percent of US Consumers Buying the Brand They Want Most

Today, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011. In a survey conducted...
11% - ights/Infographics/comScore-Study-Reveals-Declining-Percent-of-US-Consumers-Buying-the-Brand-They-Want-Most

Branded Content Propiedades de Retail Colombia

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers. En conjunto con Shareablee, les presentamos los contenidos...
10% - ights/Blog/Branded-Content-Propiedades-de-Retail-Colombia

Branded Content Propiedades de Telecomunicaciones en Argentina

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers. En conjunto con Shareablee, les presentamos los contenidos...
10% - ights/Blog/Branded-Content-Propiedades-de-Telecomunicaciones-en-Argentina