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Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking...
2% - ights/Press-Releases/2011/10/Social-Networking-On-The-Go-U.S.-Mobile-Social-Media-Audience-Grows-37-Percent-in-the-Past-Year

The Great American Smartphone Migration

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of first-time U.S. smartphone owners with insights from the comScore MobiLens service. The study found that nearly half of feature phone subscribers...
2% - ights/Press-Releases/2012/7/The-Great-American-Smartphone-Migration

1 in 8 European Smartphone Owners Conducted a Retail Transaction on their Device

The study showed that the EU5 mobile retail audience nearly doubled over the past year, with 1 in 6 smartphone users accessing online retail sites and apps on their device. In addition, 1 in 8 EU5 smartphone users actually completed a retail transaction...
2% - ights/Press-Releases/2012/7/1-in-8-European-Smartphone-Owners-Conducted-a-Retail-Transaction-on-their-Device

Visitation to Travel Sites in India Surges 50 Percent

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Travel sites in India as measured by the comScore Media Metrix service. The report found that traffic to the Travel category grew to more than 14...
2% - ights/Press-Releases/2010/6/Visitation-to-Travel-Sites-in-India-Surges-50-Percent

More than Half of Argentines Online Visit Sports Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the online Sports category in Argentina based on data from its comScore Media Metrix service. The study found that Argentina ranked as the tenth largest...
2% - ights/Press-Releases/2011/7/More-than-Half-of-Argentines-Online-Visit-Sports-Sites

Accenture comScore and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store...
2% - ights/Press-Releases/2011/1/Accenture-comScore-and-dunnhumbyUSA-Announce-Initiation-of-Breakthrough-Study-to-Help-Improve-the-Value-of-CPG-Brand-Websites

LinkedIn: Crossing Borders and Connecting People

Last week, comScore announced our acquisition of Nedstat, a leading provider of global analytics and online optimization based in Amsterdam, the Netherlands. It was great to welcome the Nedstat folks as part of the comScore team, and we have already begun...
2% - ights/Blog/LinkedIn-Crossing-Borders-and-Connecting-People

Optimizing News for Searchers, Search Engines & News Publishers

Keeping up on news search optimization is a daunting task for any news publisher or marketer. With the news business being so dynamic, it's hard enough keeping up on all of the latest news stories, let alone optimizing your search campaigns to capitalize...
2% - ights/Blog/Optimizing-News-for-Searchers-Search-Engines-News-Publishers

Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
2% - ights/Blog/Moving-Beyond-the-Click-How-Digital-Advertising-Should-Work

Chatroulette Takes the College Crowd by Storm

If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette.
2% - ights/Blog/Chatroulette-Takes-the-College-Crowd-by-Storm