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GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
2% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Comscore Expands Partnership with Scripps to Full Television Station Group Deal

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a groupwide agreement with The E.W. Scripps Company (NASDAQ: SSP), one of the nation’s largest independent TV station owners, expanding its local...
2% - ights/Press-Releases/2018/12/Comscore-Expands-Partnership-with-Scripps-to-Full-Television-Station-Group-Deal

comScore Announces Availability of Audience Segments Through Oracle Data Cloud

comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after...
2% - ights/Press-Releases/2018/10/comScore-Announces-Availability-of-Audience-Segments-Through-Oracle-Data-Cloud

Whats Old is New Again The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt to navigate the latest regulations, they are met by...
2% - ights/Blog/Whats-Old-is-New-Again-The-Renaissance-of-Contextual-Targeting

Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
2% - ights/Blog/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic-in-Canada

What consumers in Europe do online during the lockdown

This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.
2% - ights/Blog/What-consumers-in-Europe-do-online-during-the-lockdown

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
2% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation

Consumers Seek Financial Education During Coronavirus Uncertainty

COVID-19, the global pandemic necessitating, among other things, restrictions on global movement and trade, has led to a level of market volatility not observed from previous health-related outbreaks. During this period, U.S. consumers have reacted in...
2% - ights/Blog/Consumers-Seek-Financial-Education-During-Coronavirus-Uncertainty

Comscore Sees Signs of Stabilization in Local Television Consumption

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows that as states start to lift stay-at-home restrictions and Americans look for ways to occupy their time outside of their...
2% - ights/Press-Releases/2020/5/Comscore-Sees-Signs-of-Stabilization-in-Local-Television-Consumption

The coronavirus pandemic and future consumer demand


2% - ights/Blog/The-coronavirus-pandemic-and-future-consumer-demand