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Majority of US Mobile Users Now Access Mobile Media

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience ...
10% - ights/Infographics/Majority-of-US-Mobile-Users-Now-Access-Mobile-Media

Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
10% - ights/Blog/Game-On!-Online-Sport-Content-Grows-Around-the-Globe

Infografía Perfil del Visitante a Sitios de Retail en Mexico

La presente infografía muestra “El perfil del visitante a sitios de Retail en México” junto con las principales tendencias de consumo y su forma de involucrarse con las distintas propiedades de la cateogría.
10% - ights/Infographics/Infografia-Per-l-del-Visitante-a-Sitios-de-Retail-en-Mexico

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
10% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News

Rachel Gantz, GM of Activation Solutions at Comscore, discusses the launch of Comscore's Epidemic Brand Safety Filter with BeetTV's Robert Andrews.
10% - ights/Videos/Interview/Comscore-s-Epidemic-Brand-Safety-Filter-Lets-Brands-Opt-Out-Of-Virus-News

Smartphones and Tablets Fuel the Rise of the Digital Omnivore

The rise of smartphones and tablets has drastically altered consumers' digital media consumption, changing the way people access content, where they consume it and the frequency of consumption. This evolution of digital device interaction has given rise...
10% - ights/Infographics/Smartphones-and-Tablets-Fuel-the-Rise-of-the-Digital-Omnivore

How Finland Online Users consume Content across Mobile Devices

While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights.
10% - ights/Infographics/How-Finland-Online-Users-consume-Content-across-Mobile-Devices

March Multi-Screen Madness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e....
10% - ights/Press-Releases/2012/3/March-Multi-Screen-Madness

Cross Media

comScore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video...
10% - ights/Videos/Products/Cross-Media

Launch of Metrix Video in Peru

Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
10% - ights/Presentations-and-Whitepapers/2016/Launch-of-Metrix-Video-in-Peru