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Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
10% - ights/Blog/Web-TV-Shows-Promise-But-Lack-of-Paid-Search-Strategy-is-Puzzling

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
10% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

Understanding Creative Drivers of Online Video Engagement

comScore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. comScore and AOL present a review of key study findings and several case...
10% - ights/Presentations-and-Whitepapers/2012/Understanding-Creative-Drivers-of-Online-Video-Engagement

Keeping Brands out of Bad Company

While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have...
10% - ights/Presentations-and-Whitepapers/2017/Keeping-Brands-out-of-Bad-Company

Trends in Online News Consumption in India

Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site.
10% - ights/Presentations-and-Whitepapers/2019/Trends-in-Online-News-Consumption-in-India

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform...
10% - ights/Presentations-and-Whitepapers/2015/The-Rise-of-the-Multi-Platform-Viewer

Sports Content Consumption by Region in Australia

In February 2011, 219 million minutes were spent consuming Sports content online in Australia. When looking at how this breaks down by geography, we see that New South Wales, home to Sydney, accounted for the largest share of minutes spent at the Sports...
10% - ights/Infographics/Sports-Content-Consumption-by-Region-in-Australia

96 Percent of Online Users in Peru Consume Entertainment Content

Peruvians displayed a strong attraction to Entertainment content with 96.4% of the country's online population visiting a site within the category in September 2011. YouTube.com led as the most-visited Entertainment site reaching 3.4 million visitors,...
10% - ights/Infographics/96-Percent-of-Online-Users-in-Peru-Consume-Entertainment-Content

Online Video Boom Signals Sea Change in Video Ecosystem

Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content.
10% - ights/Infographics/Online-Video-Boom-Signals-Sea-Change-in-Video-Ecosystem

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions...
10% - ights/Infographics/Nearly-3-out-of-4-Ad-Campaigns-Deliver-Ads-Adjacent-to-Brand-Inappropriate-Content