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Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
7% - ights/Blog/Comscore-TV-Personification

New Year's Audience Guide

Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
22% - ights/Presentations-and-Whitepapers/2024/New-Years-Audience-Guide

The State of Social Media, India 2024

The "State of Social Media, India 2024" webinar presentation is now available for download. In this session, we uncovered how to optimise your content and the role of social media in the world’s most populous nation.
9% - ights/Presentations-and-Whitepapers/2024/The-State-of-Social-Media-India-2024

Panorama de CTV en América Latina, 2024

Por tercer año consecutivo, Comscore presenta su estudio de Connected TV, OTT y Addressable Advertising en América Latina, revelando los hallazgos clave para 2024 que muestran el panorama actual y la evolución de esta tecnología en la región. Respaldado...
7% - ights/Presentations-and-Whitepapers/2024/Panorama-de-CTV-en-America-Latina-2024

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
7% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
9% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
7% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

El espeluz-tacular impacto de Halloween en las redes sociales

In this brief infographic, we explore the global impact Halloween has had on social media so far. As excitement builds before the creepiest night of the year, we answer these questions…
5% - ights/Infographics/The-Spook-tacular-Impact-of-Halloween-on-Social-Media

El impacto de la publicidad en videojuegos entre gamers en Mexico

Comscore, Inc. (Nasdaq: SCOR), empresa líder en medición de audiencias digitales, ha revelado los resultados de su primer estudio sobre la publicidad en videojuegos en México y Latinoamérica para 2024. El informe analiza en profundidad los hábitos y preferencias...
7% - ights/Press-Releases/2024/10/El-impacto-de-la-publicidad-en-videojuegos-entre-gamers-en-Mexico

2024 上半年臺灣社群媒體報告

2024年上半年台灣社群媒體報告，揭露了品牌在臺灣社群媒體環境中獲得競爭優勢的分析。
100% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Taiwan-edition