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Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
4% - ights/Press-Releases/2024/9/Proximic-by-Comscore-Releases-Inaugural-Report-on-the-State-of-Privacy-in-Advertising-for-2024

¡LATAM Juega! Una Mirada al Ecosistema Gaming y sus Oportunidades para Anunciantes

En una industria valorada en cerca de 10 billones de dólares en Latinoamérica, el universo gaming ofrece grandes oportunidades para las marcas.
15% - ights/Presentations-and-Whitepapers/2024/LATAM-Juega-Una-Mirada-al-Ecosistema-Gaming

Comscore and FreeWheel Forge Next-Gen Partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio
8% - ights/Press-Releases/2024/8/Comscore-and-FreeWheel-Forge-Next-Gen-Partnership

Validate LDA Compliance with Comscore Campaign Ratings Measurement


6% - e-Studies/Validate-LDA-Compliance-with-Comscore-Campaign-Ratings-Measurement

Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
5% - e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics

Consumable Partners with Comscore to Showcase Incremental Audience Reach

Comscore Digital Data Helps Advertisers Maximize Audio Campaign Reach
6% - e-Studies/Consumable-Partners-with-Comscore-to-Showcase-Incremental-Audience-Reach

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
4% - ights/Press-Releases/2024/8/Horizon-Media-Taps-Comscore-as-Preferred-Contextual-Intelligence-Provider-to-Tackle-Signal-Loss-and-Privacy-Challenges

Optus Sport social media impact during UEFA EURO 2024

While Spain lifted the trophy, it was Australian streaming media Optus Sport which generated the highest engagement on Facebook, Instagram and TikTok for content mentioning the tournament.
10% - ights/Infographics/Optus-Sport-social-media-impact-during-UEFA-EURO-2024

Comscore Social Insights helps retailers about their engagement levels

Comscore Social Insights helps retailers learn more about their engagement levels on posts across platforms
7% - e-Studies/Comscore-Social-Insights-helps-retailers-about-their-engagement-levels

Comscore Reports Second Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.
3% - ights/Press-Releases/2024/8/Comscore-Reports-Second-Quarter-2024-Results