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Branded Content & Influencers

En esta presentación se muestran las más recientes tendencias sobre el Estado de Social Media en Argentina así como estrategias de Branded Content y uso de Influenciadores.
14% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Influencers-Argentina

Webinar: Estratégias de branded content e o potencial dos influencers

Thaís de Miranda, Client Insights da Comscore Brasil, compartilhou com o mercado as principais tendências de social media, como otimizar as estratégias de branded content e as infinitas possibilidades de análises considerando influencers das mais variadas...
14% - ights/Presentations-and-Whitepapers/2019/Webinar-Estrategias-de-branded-content-e-o-potencial-dos-influencers

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part...
14% - ights/Press-Releases/2016/5/comScore-Receives-ABC-Accreditation-for-Content-Verification

comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement

comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
14% - ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet...
14% - ights/Blog/comScore-Debuts-Video-Measurement-in-Asia-Pac

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
14% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape.
14% - ights/Presentations-and-Whitepapers/2012/Surviving-the-Upfronts-in-a-Cross-Media-World

comScore Releases November 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video content in November for an average of 20.5 hours per viewer....
14% - ights/Press-Releases/2011/12/comScore-Releases-November-2011-US-Online-Video-Rankings

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer...
14% - ights/Blog/The-Rise-of-the-Super-Viewer-and-Why-Advertisers-Should-Care

What's The Open Rate Of Your Social Content

Your fans and followers have opted in to your brand’s communications, much like a social mailing list. But this mailing list is hard to reach, and many messages don’t make it through the "spam" filter.
14% - ights/Blog/What-s-The-Open-Rate-Of-Your-Social-Content