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Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
16% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore Reports First Quarter 2025 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025.
16% - ights/Press-Releases/2025/5/Comscore-Reports-First-Quarter-2025-Results

Changing How the World Sees Digital Advertising

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered....
16% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising3

How to improve the quality of advertising

行业内诸多文章用大量的篇幅谈论有关无效流量（IVT）、广告可见度和数字广告面临的相关威胁，说明了广告行业迫切想要解决这些问题。除了参差不齐的统计数据和繁杂的噪音，市场充斥了大量的供应商和技术，却缺乏明晰的解决方案。
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Justificar o gasto de Branded Content em mídia social

Tania Yuki, CEO & Founder da Shareablee, nosso parceiro de soluções para mídia social na América Latina, mostra como realmente vender o impacto de Branded Content para as marcas, agências e para o CFO.
16% - ights/Presentations-and-Whitepapers/2019/Justificar-o-gasto-de-Branded-Content-em-midia-social

comScore-Releases October 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer....
16% - ights/Press-Releases/2011/11/comScore-Releases-October-2011-U.S.-Online-Video-Rankings

4 out of 5 Physicians Online Visited HCP Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the first in a series of reports from the comScore/ImpactRx Physician Behavioral Measurement™ solution, a unique digital...
16% - ights/Press-Releases/2010/8/4-out-of-5-Physicians-Online-Visited-HCP-Sites

Comscore Announces Unified Content Measurement

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM),...
16% - ights/Press-Releases/2025/1/Comscore-Announces-Unified-Content-Measurement

Comscore Expands YouTube CTV Viewership Measurement to International Markets

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering...
16% - ights/Press-Releases/2025/2/Comscore-Expands-YouTube-CTV-Viewership-Measurement-to-International-Markets

The State of Online Video

In this presentation on the current state of the online video market, comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we...
16% - ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Video