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Mobile Social Media Usage up 80 Percent in the UK

In the UK, mobile owners are turning to their devices to keep up to date on their online social status with increasing frequency. Social media usage on mobile phones has nearly doubled in the UK since a year ago.
15% - ights/Infographics/Mobile-Social-Media-Usage-up-80-Percent-in-the-UK

Check In Service Users by Access of Mobile Categories

When compared with an average smartphone owner, social networking check-in users in the U.S. were more likely to access mobile media across a majority of content categories. More than 95% of check-in service users used their mobile browser or applications....
15% - ights/Infographics/Check-In-Service-Users-by-Access-of-Mobile-Categories

Top Smartphone OEMs in the US

During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Original Equipment Manufacturer) for the month. RIM followed...
15% - ights/Infographics/Top-Smartphone-OEMs-in-the-US

Men and Women Respond Differently To Various Types of Creative Ad Elements

A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to advertising messages overall. To better understand what...
15% - ights/Infographics/Men-and-Women-Respond-Differently-To-Various-Types-of-Creative-Ad-Elements

Share of Device Traffic in Argentina

In May 2011, non-computer devices accounted for 1.1% of total web traffic in Argentina. Of this 1.1% of non-PC traffic, mobile devices accounted for 80.0% of web traffic, while tablets accounted for 12.9% of traffic. Other devices, which includes handheld...
15% - ights/Infographics/Share-of-Device-Traffic-in-Argentina

Share of Device Traffic in Brazil

In May 2011, non-computer devices accounted for 0.6% of total web traffic in Brazil. Of this 0.6% of non-PC traffic, mobile devices accounted for 61.4% of web traffic, while tablets accounted for 33.4% of traffic. Other devices, which includes handheld...
15% - ights/Infographics/Share-of-Device-Traffic-in-Brazil

iPhone and Android Traffic by Connection Type

In May 2011, mobile phones running on the Google Android platform drove 35.6 percent of non-computer digital traffic in the U.S., while iPhones accounted for 23.5 percent of non-computer traffic.
15% - ights/Infographics/iPhone-and-Android-Traffic-by-Connection-Type

Map Usage On Mobile Grew By 40 Percent In France

In France, the use of maps on mobile phones has shown a strong growth as the service gained 40 percent new users over the past year.  Map usage on PCs grew at a much smaller rate of 6.2 percent. Although, the total user numbers show a different story....
15% - ights/Infographics/Map-Usage-On-Mobile-Grew-By-40-Percent-In-France

Share of Device Traffic in Chile

In May 2011, non-computer devices accounted for 2.0% of total web traffic in Chile. Of this 2.0% of non-PC traffic, mobile devices accounted for 79.8% of web traffic, while tablets accounted for 13.5% of traffic. Other devices, which includes handheld...
15% - ights/Infographics/Share-of-Device-Traffic-in-Chile

70 Percent of UK Male Smartphone Owners Use Email on the Go

In the UK, 72 percent of PC users checked their emails online during June 2011 and nearly the same percentage of smartphone users accessed email services on their mobile device (67 percent).
15% - ights/Infographics/70-Percent-of-UK-Male-Smartphone-Owners-Use-Email-on-the-Go