title - Comscore, Inc.

UK Males Far More Engaged with Online Videos

21.9 million UK internet users were exposed to a video ad stream and 33.3 million UK internet users watched a content video in January 2012. A demographic analysis revealed that males were far more engaged with content videos, accounting for 74.7 percent...
13% - ights/Infographics/UK-Males-Far-More-Engaged-with-Online-Videos

The Rise of the iPad

A look at the rise in iPad ownership in the U.S. among mobile phone consumers* highlights the tremendous growth both the iPad and the iPad 2 have seen since their inception. Since February 2011, the number of iPad owners has more than doubled to reach...
13% - ights/Infographics/The-Rise-of-the-iPad

BSkyB Ads Reach 73 Percent of UK Internet Users

In the UK, 75.3 billion display ad impressions were delivered during April 2012. Microsoft was the top advertiser by display ad impressions delivered (910 million), with BSkyB being the second largest advertiser in the UK with 776 million ad impressions....
13% - ights/Infographics/BSkyB-Ads-Reach-73-Percent-of-UK-Internet-Users

Amazon Sites Rules Among Online Retailers in Germany

Retail sites reached 88.2 percent of the online audience in Germany, making it the second biggest market in Europe in July 2012. Amazon Sites was the clear leader among the top online retail sites, attracting 31.4 million unique visitors in the month....
13% - ights/Infographics/Amazon-Sites-Rules-Among-Online-Retailers-in-Germany

LTE Adoption Grows Nearly Tenfold in Past Year

Among the new features to be included in the iPhone 5, the capacity to support LTE network connectivity stands out as perhaps one of the most heavily-anticipated improvements to the device and one that represents a significant upgrade to the mobile web...
13% - ights/Infographics/LTE-Adoption-Grows-Nearly-Tenfold-in-Past-Year

UK Males Far More Engaged With Online Videos

In the UK, the gender split for the online video landscape in terms of actual size is evenly split (18.1 million males vs 17.1 million females) but a look at the engagement presents a different picture. An average male watches 372.2 videos compared to...
13% - ights/Infographics/UK-Males-Far-More-Engaged-With-Online-Videos2

15.5 percent of European Smartphone Owners Have a Tablet

Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared...
13% - ights/Infographics/15-5-percent-of-European-Smartphone-Owners-Have-a-Tablet

Italian Online Gaming Sites Are Popular Amongst Households with Children

In Italy, nearly 9.5 million internet users spent an average of 55.3 minutes (per visitor) on online gaming sites in October 2012, an increase of 8 percent over the past year. An extended demographic analysis of the online gaming category in Italy showed...
13% - ights/Infographics/Italian-Online-Gaming-Sites-Are-Popular-Amongst-Households-with-Children

BT Group Overtakes BSkyB as Top UK Display Advertiser

In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however,...
13% - ights/Infographics/BT-Group-Overtakes-BSkyB-as-Top-UK-Display-Advertiser

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