Search for "杭州经济技术开发区1号大街30号" returned 2769 matches

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
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Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently...
12% - ights/Blog/Challenges-and-Opportunities-of-Measurements-in-Mobile

Top 5 News Information sites on India general election results day

The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019, with the results released on 23 May 2019. Analysing the top sites in the News/Information category based on different metrics on results day, we see differences in...
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UK Radiohead Downloaders


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UK and Ireland 2020 Box Office Year in Review

After five consecutive years when the cinema box office for UK & Ireland exceeded £1.3 billion, widespread lockdowns in 2020 resulted in a 76% drop in revenues. The total revenue across UK & Ireland in 2020 was £322,929,877, down from 2019’s £1,352,180,543....
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Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
12% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results

Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
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CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
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Diamantes e Banners um modelo antagonista do qual a industria digital poderia aprender muito

Antes que nada, recordemos a nuestro amigo Adam Smith, Economista y Filósofo británico: “El precio es regulado por la proporción entre la cantidad puesta al mercado, y la demanda de aquellos dispuestos a pagar…” ¿Cuál es el precio de un diamante? Los...
11% - ights/Blog/Diamantes-y-Banners-un-modelo-antagonico-del-que-la-industria-digital-podria-aprender

Target femenino 35 el que cambio todo en digital

Hoy en día estamos totalmente acostumbrados a registrar la afinidad al target femenino en los medios tradicionales en su versión digital, como por ejemplo los sites de noticias. La pregunta es: ¿Siempre ha sido así?
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