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5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic consumer. Although aggregate spending trends are pointed...
9% - ights/Blog/5-Trends-for-Retailers-to-Watch-Out-for-this-Holiday-Season

Comscore Reports Highest Ever Worldwide Box Office

Comscore (Nasdaq: SCOR) today announced annual worldwide box offices revenues for 2019. Highlights include: All-Time High $42.5 Billion Globally for 2019. International Box-Office at an All-Time High of $31.1 Billion.
9% - ights/Press-Releases/2020/1/Comscore-Reports-Highest-Ever-Worldwide-Box-Office

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
9% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
9% - ights/Blog/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic

News Sites Gain Popularity

Half of All U.S. Internet Users Visited News Sites in June 2006, According to comScore Networks
9% - ights/Press-Releases/2006/08/News-Sites-Gain-Popularity

Political Web Sites

Political Web Sites Have a Significant Impact on Americans’ Pre-Election Attitudes and Behaviors, comScore Reports
9% - ights/Press-Releases/2004/01/Political-Web-Sites

IAB and comScore Study Results

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising
9% - ights/Press-Releases/2006/03/IAB-and-comScore-Study-Results

Gamers Attractive Online Advertising Segment

comScore Study Reveals Gamers are an Attractive Online Advertising Segment
9% - ights/Press-Releases/2006/05/Gamers-Attractive-Online-Advertising-Segment