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Life during the pandemic four unexpected behavioural trends in Asia-Pacific countries

In this blog post, we focus on events occurring during the pandemic, that is, the DC (During Coronavirus) era, adopting another new acronym in the process. Specifically, we identify digital content categories which saw an unexpected uplift in activity...
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COVID19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pandemic.
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Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
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I consumatori scoprono un nuovo interesse per progetti di fai da te e lavori per la casa durante il lockdown

As consumers across Europe adapt to the coronavirus pandemic, Comscore data has shown that many of those confined to home have decided to tackle home improvement projects they may have been putting off. With a combination of bank holidays and the desire...
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The coronavirus pandemic and future consumer demand


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comScore Releases June 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.9 million Americans watched online content videos in June 2014. Google Sites ranked as the top video content...
6% - ights/Rankings/comScore-Releases-June-2014-US-Online-Video-Rankings

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
6% - ights/Press-Releases/2014/7/New-Pharma-Digital-Marketing-Benchmarks-Show-that-Online-Pharmaceutical-Marketing-Continues-to-Drive-Brand-Awareness-Favorability-and-Conversions

comScore Releases August 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 196.5 million Americans watched online content videos in August 2014. Google Sites ranked as the top video...
6% - ights/Rankings/comScore-Releases-August-2014-US-Online-Video-Rankings

comScore Releases November 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google...
6% - ights/Rankings/comScore-Releases-November-2015-US-Desktop-Online-Video-Rankings

4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
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