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Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing.
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Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
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From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
9% - ights/Blog/From-Goat-to-Hero-The-Saga-of-the-IAB-Summit